Silicon Laboratories

Challenge

Silicon Laboratories is a global leader in the innovation of mixed-circuit (IC) technology. The audience is diverse — from engineers to investors. Therefore, the annual report needs to engage in a way that is compelling to their unique interests and level of understanding of technology.

Cartis Group Solution

"The art and science of technology." Cartis Group worked closely with Silicon Laboratories to determine a story that was appropriate and captivating to all audience types. We emphasized the creative process and passion behind innovation. It was raw, emotional and real. We conducted a documentary style photo shoot to capture the human story that makes Silicon Laboratories unique, industry leaders and impossible for competitors to replicate.

What Did We Do?

Annual Report

You can view more of our work on our Web site.
Click here to view our portfolio.