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VOL 1 ISSUE 8
What Is a Brand And
Why Should I Care?

Building equity in your organization.
Branding got a huge black eye during and after the dot-com era. Most people (marketing people included) confused branding with name awareness campaigns. ...GO
Through the Birth Canal
32 years after my birth.
Expecting to feel a little relief from the July Texas heat, the temperature in the need-to-crawl tunnel only seemed to be more torturous ... ...GO
Sales & Marketing
American Marketing Association
American Demographics
BtoB Magazine
Brand Republic Magazine
Marketing Resource
Sales and Marketing
HighBeam Research
Advertising & Design
HOW Magazine
AIGA
American Advertising Federation
Communication Arts
ADWEEK
“If you want to build a boat, do not instruct the men to saw wood, stitch the sails, prepare the tools and organize the work, but make them long for setting sail and travel to distant lands.”

72 very interesting things that you absolutely don’t need to know.

...GO