Ads created for Whole Foods Market had goals that ranged from maintaining market share when a new competitor moved into a region, to introducing a new store into a new market. Series 1 captured the artistic nature of the audience and Series 2 introduced the benefits of Whole Foods Market.
Series 1, Haiku Ad 1:

Tiny shrimp shame meals,
Hunt tiger prawn alpha shrimp;
Be tamed by boiling.
Haiku to Shrimp. We Love Food.
Series 1, Haiku Ad 2:
Taste buds free thine selves,
fowl bourgeoisie shake and bake,
Revolt roasted bird!
Haiku to Roasted Chicken. We Love Food.
Series 2, Ad 1:

Artificial colors belong in crayons, not kids.
Series 2, Ad 2:

Resistance is frutile.
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