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VOL 1 ISSUE 4
Does Sex Really Sell?
Celebrity endorsements can take your sales
(and your budget) through the roof
What do Princess Diana, Madonna, Sarah Jessica Parker, Robert DeNiro, and Andre Agassi have in common? They all used a Silver Cross baby carriage to tote their precious cargo. The British royal family, as well as other European royalty, has used this high-end British-made pram since its beginnings in 1877. ...GO
How Integrated is Your Marketing?
Find out with an integrated marketing audit
Markets are becoming more complex, fragmented and dynamic. Brands have to be created, managed and targeted to a diverse group of stakeholders—customers, suppliers, employees, investors and the media—who are constantly bombarded with promotional messages. ...GO
Sales & Marketing
American Marketing Association
American Demographics
BtoB Magazine
Brand Republic Magazine
Marketing Resource
Sales and Marketing
HighBeam Research
Advertising & Design
How Magazine
AIGA
American Advertising Federation
Communication Arts
ADWEEK
How Many Words Did Dr. Seuss Use to Write Green Eggs and Ham?
Theodor “Ted” Seuss Geisel (Dr. Seuss) would have been 101 this month. He was not an official doctor but was given an honorary Doctorate of Humane Letters from his alma mater, Dartmouth, in addition to six other honorary doctorates. ...GO
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”