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The Bulls-Eye Principle
Timing your marketing
Every business has natural ups and downs in its sales cycle. Some sales trends are tied to seasons, like air conditioning units and fashion products, while others are tied to an arbitrary amount of time, like purchasing a new car or buying a home. Whatever the cycle, it’s always easier to raise or lengthen a peak than to raise or shorten a valley. You will also achieve a higher marketing ROI raising a peak as compared to shortening a natural sales valley. ...GO
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Going Beyond Marketing Metrics to the Bottom Line
Calculating ROMI (Return on Marketing Investment)
Measurement of marketing programs is complex and tedious. By definition, it requires well-defined and quantifiable objectives that should be inextricably linked to an organization’s higher-level business and operational goals. With this type of framework in place, marketers and executive managers can accomplish two things: ...GO |
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Tradeshow Success
How do you track tradeshow success?
Trade shows can be your best-concentrated sales opportunity. A host of interested prospects and customers come to you. (The days of “tradeshow trips” are over. If they attend, they’re interested.) But instead of viewing tradeshows as an opportunity to meet prospects face-to-face, some companies attend only to prevent competitors from saying they’re out of business. A tradeshow is no place to play defense. ...GO |
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April 14–17, Hunt, TX: AIGA - Austin Design Ranch
June 4–7, Nashville, TN: AAF National Conference
June 7, Nashville, TN: AAF National ADDY Awards
June 11–14, Chicago, IL: HOW Design Conference
Sep. 15–17, Boston, MA: AIGA National Design Conference
Oct. 6–9, Scottsdale, AZ: HOW Business Conference
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Nothing says “love” more than a teddy bear in a straight jacket. At least the Vermont Teddy Bear Company seems to think so. The company produces handmade teddy bears and is known for, “the only bear made in America and guaranteed for life.” ...GO |
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“The truth is, better products often don't win—better perceptions do. Amateurs built the ark ... professionals built the Titanic.”
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