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VOL 1 ISSUE 11
Creating Brand Loyalty
Building brand loyalty can save your organization up to 500% on new customer acquisition year after year
by Shannon Carter, Cartis Group President
Why do some consumers buy the same brand over and over again despite other choices? Why do they have such a strong associative belief system for one product or service over another? The answer is easy...GO
Holiday Marketing Trends
When Rudolph Met Darth Vader
by Leslie Norris and Sara Breuer, Director of Strategy
As retailers parse the numbers from the decidedly mixed 2005 holiday season, we take a quick look at some trends in holiday marketing over the years. Can gift cards and quirky gimmicks really save the season when there is no one “it” gift to buy? ...GO
Sales & Marketing
American Marketing Association
American Demographics
BtoB Magazine
Brand Republic Magazine
Marketing Resource
Sales and Marketing
HighBeam Research
Advertising & Design
HOW Magazine
AIGA
American Advertising Federation
Communication Arts
ADWEEK
“Confidence is contagious.”

Buzzwords and Jargon Shortcut to understanding or expressway to confusion? ...GO