This unique identity system was created to illustrate Cubic Wafer’s emerging brand. The design draws upon the inherent value of the company – selling ingenuity. The logo visually represents the process Cubic Wafer utilizes to stack computer chips, increasing efficiency while reducing space. It projects the future of a company on the cusp of boundless growth.
Creating Brand Loyalty Building brand loyalty can save your organization up to 500% on new customer acquisition year after year by Shannon Carter, Cartis Group President
Why do some consumers buy the same brand over and over again despite other choices? Why do they have such a strong associative belief system for one product or service over another? The answer is easy...GO
Holiday Marketing Trends When Rudolph Met Darth Vader by Leslie Norris and Sara Breuer, Director of Strategy
As retailers parse the numbers from the decidedly mixed 2005 holiday season, we take a quick look at some trends in holiday marketing over the years. Can gift cards and quirky gimmicks really save the season when there is no one “it” gift to buy? ...GO
January 30 – Austin Chamber of Commerce Annual Meeting – Austin Hilton February 3 – Austin Advertising Federation – 2006 Addy Awards – Palmer Events Center February 6-8 – Retail Advertising Conference – Chicago - Hilton
February 21 – Austin AMA Monthly Luncheon February 22 – Austin Association of Women in Communications Monthly Luncheon
Buzzwords and Jargon “Shortcut to understanding or expressway to confusion?”...GO
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