USAA is a mutual insurance company with over 5 million members worldwide and over $11 billion in annual sales. They provide products and services dedicated to helping military members and their families reach their financial goals. With myriad product lines controlled by a multitude of product managers targeting several vastly different audiences, USAA is constantly faced with branding consistency challenges.
We were initially engaged with USAA’s branding department to help solidify their brand position and overall value proposition. Our top-level branding focus turned to working with most of USAA’s business units over several years, developing and deploying customer care and customer acquisition campaigns.
Our body of marketing materials for USAA encompasses product
and life event guides, direct mail campaigns, print collateral, print advertising and online advertising. We are very proud to be a small
part of this extraordinary company's success.
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