Schlumberger Network Solutions developed a new product, “myDeXa,” to market internally to Schlumberger Oilfield Solutions. They needed a global marketing launch in 90 days in seven languages.
We helped Schlumberger identify internal audiences to “evangelize” the new product. These early adopters were our primary audience with the rest of their 30,000 employees being our secondary audience. We created an internal branding campaign including identity design, posters in seven languages, management communication packages, training CDs, printed marketing collateral, email announcements and a Web site.
The myDeXa campaign is the most successful internal marketing launch in Schlumberger’s 80-year history, with 82% adoption and 93% recall rate in the first six months.
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