Cartis Group, an Austin-based branding-driven design agency, has chosen the Austin Child Guidance Center as the recipient of the agency’s second annual grant program. Cartis Group is donating $50,000 in branding and creative services to help the Austin Child Guidance Center raise awareness of the need for better mental health services for children.
One in five children in the Austin community is diagnosed with or at risk for a mental illness — but services are often expensive and difficult to find. Even with local and national initiatives dedicating May as National Mental Health Month, awareness of this problem is minimal. Austin Child Guidance Center helps with this pressing need by improving the mental health of children through early intervention, diagnosis and treatment to help them develop the emotional skills for meeting life’s challenges. As a small nonprofit agency, it is challenged to attain the awareness and name recognition so critical for its ongoing success and the health of the Austin community.
“Cartis Group received more than 50 impressive proposals from nonprofits all over Central Texas,” says Cartis Group Founder and President, Shannon Carter. “We chose Austin Child Guidance Center as this year’s grant recipient because of their passion and commitment, and because we believe this is the best way for our team to make a lasting positive impact in our community. We are excited about partnering with such a dedicated group of professionals to truly make a difference in the lives of thousands of Austinites.”
Working with Executive Director Dr. Donald Zappone and the ACGC staff, Cartis Group will create an awareness campaign to help people understand the depth and breadth of the problem, how Austin Child Guidance Center can help and why it’s important to know about and support the Center.
“We are always confronted with making hard choices about how to find and best leverage the necessary resources for us to fulfill our mission,” says Dr. Zappone. “Cartis Group’s expertise and generosity will make a huge difference for us as demand for our services continues to grow.”
Two runners-up were also named in the grant announcement. Family Connections and Interfaith Care Alliance will receive a consultation with Cartis Group’s strategists and creative team on how to stand out and get noticed for the great work they do.
Austin Child Guidance Center is a nonprofit organization committed to improving the mental health of children through early intervention, diagnosis and treatment. Austin Child Guidance Center has been helping families in the Austin community build emotionally healthy lives for more than 50 years. A multidisciplinary team of psychologists, social workers, counselors and psychiatrists provide mental health evaluation and treatment services, including individual, family and group counseling.
Founded in 1992, Cartis Group is a branding-driven advertising and design agency specializing in visual communications for print, Web and broadcast media. Its clients are leading companies in consumer, technology and financial services markets, including USAA, Whole Foods Market, SigmaTel and Silicon Laboratories Inc. Cartis Group is focused on providing integrated communications solutions that drive revenue, build loyalty and inspire emotion. For more information, visit www.cartisgroup.com.
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