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Cartis Group Named Agency of Record for United Heritage Credit Union
Cartis Group announced this week that it has added United Heritage Credit Union to its client roster. Cartis Group will develop and implement a branding strategy for United Heritage, refresh its identity system (paper system and signage), redesign the Credit Union’s Web site and marketing collateral, and launch a year-long advertising campaign. The advertising campaign will consist of television, print, outdoor, transit, and direct mail. Cartis Group’s recent market research indicates a trend toward strong credit union interest among groups not previously considered viable. Using this data as well as tapping its vast financial industry expertise in brand strategy, marketing collateral, and Web site design, Cartis Group will refine United Heritage Federal Credit Union’s messaging for maximum impact. A campaign roll out is scheduled for early 2005.
“United Heritage is in an excellent position to gain market share,” said Shannon Carter, President of Cartis Group. “They have free checking and hundreds of free ATMs (more than any bank in Austin), and amazing customer services. We’ve been branding financial institutions for over 12 years and have never seen better member satisfaction rates.”
Founded in 1992, Cartis Group is a branding-driven advertising and design agency specializing in visual communications for print, Web and broadcast media. Its clients are leading companies in consumer, technology and financial services markets, including USAA, Whole Foods Market, SigmaTel and Silicon Laboratories Inc. Cartis Group is focused on providing integrated communications solutions that drive revenue, build loyalty and inspire emotion. For more information, visit www.cartisgroup.com.
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