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Whole Foods Market Taps Cartis Group for Regional Ad Campaign
What happens when food minds mix with fun minds? A fountain of haiku devoted to the love of food is just the beginning. Whole Foods Market recently tapped Cartis Group to create a series of ads exclusively for its Southwest region. The Cartis Group team was asked how it would best portray the love of food. How did the staff reply? Food is love. Love is poetry. Using the ancient Japanese verse form of Haiku, The ensuing campaign included several Whole Foods' specialty items being raised to an art form:
Fresh guacamole
Yearns for zesty companion.
Seeks hot hot salsa.
Big meaty gulf shrimp,
Sizzles with butter and herbs;
Savory affair.
“Our team at Whole Foods Market is excited to have Cartis Group join our circle of strategic partners,” said Nona Evans, regional Marketing Director of Whole Foods Market. “I’m certain that passion for food and Cartis Group’s clever approach to communication will help us effectively connect with our customers in never-before-tried ways – like haiku!”
“Whole Foods Market is an amazing company. They have wonderful products, provide a great shopping experience and their employees truly enjoy working there.” Said Shannon Carter, President of Cartis Group. “It was a natural fit for us – all puns intended. The campaign has been very well received by Whole Foods Market shoppers and employees — in fact, their employees have asked to make the haiku into t-shirts.”
Founded in 1992, Cartis Group is a branding-driven advertising and design agency specializing in visual communications for print, Web and broadcast media. Its clients are leading companies in consumer, technology and financial services markets, including USAA, Whole Foods Market, SigmaTel and Silicon Laboratories Inc. Cartis Group is focused on providing integrated communications solutions that drive revenue, build loyalty and inspire emotion. For more information, visit www.cartisgroup.com.
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