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Cartis Group Wins Three American Business Communicators Awards


AUSTIN, TX - October 28, 2004

For the second year in a row, the American Business Communicators Annual Report Competition has recognized Cartis Group for outstanding annual report design. Cartis Group was honored with three Communicator Awards for designing The Silicon Laboratories' 2003 Annual Report. The Silicon Laboratories' Annual received a third place overall award, second place for cover design, and first place for narrative presentation.

"We are so pleased to have our annual report recognized again this year and we credit Cartis Group's creative excellence for producing such a strong piece," said Shannon Pleasant, Director of Corporate Communications for Silicon Laboratories. "Cartis Group is truly apartner in creating a unified visual presence for our company. The care they take in understanding our business and addressing our needs makes them feel like part of our internal Marcom team."

"Annual reports represent a once-a-year marketing opportunity for publicly traded companies," said Shannon Carter, President of Cartis Group. Carter goes on to say, "An annual report is possibly the best way a company has to build credibility. It is stronger than public relations-numbers don't lie. It's certainly more believable than advertising, tradeshow graphics or packaging. An annual report is the cornerstone of all corporate communications. It should tell the whole truth about the company's past year and how it plans to operate in the coming year.

Silicon Laboratories understands the value of a strong annual report as a marketing tool, investor relations piece, and as a recruiting tool for top talent. Cartis Group, an Austin based Advertising and Marketing Communications firm in its 12th year, created the design, arranged the copy and oversaw production of the award winning report. Cartis Group has partnered with Silicon Laboratories for the last two years and has produced an award winning report each year. Over 250 annual reports were submitted to the annual competition and faced three elimination rounds before being selected for awards. American Business Communicators was established in New York City in 1992 by a group of typographers, writers, and graphic designers. The competition is in its 12th year.

 

About Silicon Laboratories, Inc.
Silicon Laboratories, Inc. is a leading designer of high-performance, analog-intensive mixed-signal integrated circuits (ICs) for a broad range of applications. Silicon Laboratories’ diverse portfolio of highly integrated, patented solutions is developed by a world-class engineering team with decades of cumulative expertise in cutting-edge mixed-signal design. The company has design, engineering, marketing, sales, and applications offices throughout North America, Europe, and Asia. For more information about Silicon laboratories, please visit www.silabs.com.

 

About Cartis Group
Founded in 1992, Cartis Group is a branding-driven advertising and design agency specializing in visual communications for print, Web and broadcast media. Its clients are leading companies in consumer, technology and financial services markets, including USAA, Whole Foods Market, SigmaTel and Silicon Laboratories Inc. Cartis Group is focused on providing integrated communications solutions that drive revenue, build loyalty and inspire emotion. For more information, visit www.cartisgroup.com.

 

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