Texas Soberfest Chooses Cartis Group to Expand Its Reach
Texas Soberfest, an annual music festival and celebration sponsored by the Drug and Alcohol Abuse Council of Austin, announced that it has chosen Cartis Group to head up its marketing, advertising and public relations efforts.
The move solidifies the desire by the Council to broaden the reaches of the festival throughout the state. Event coordinator, Dana Mohr, says the move to team up with an agency was the best move the Council could make.
“We needed to bring in the experts,” Mohr said. “Cartis Group showed amazing talent, awesome creative and strategic management. We couldn’t have dreamed of anything better.”
Cartis Group president, Shannon Carter, said the partnership between his agency and the Council is beneficial for everyone involved.
“We feel very lucky to be part of such a great event [Texas Soberfest],” Carter said. “This is only the second year and we are going to more than double last year’s attendance.”
Founded in 1992, Cartis Group is a branding-driven advertising and design agency specializing in visual communications for print, Web and broadcast media. Its clients are leading companies in consumer, technology and financial services markets, including USAA, Whole Foods Market, SigmaTel and Silicon Laboratories Inc. Cartis Group is focused on providing integrated communications solutions that drive revenue, build loyalty and inspire emotion. For more information, visit www.cartisgroup.com.
Texas Soberfest is an annual music festival sponsored by the Drug and Alcohol Abuse Council of Austin. This is the second annual event. The first event in 2002 drew more than 7,000 participants. It is being held at the VFW Fairgrounds in Leander on May 10, 2003. More information can be obtained at www.texassoberfest.com.
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