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Cartis Group is all about building strong brands. We are experts at positioning our clients for unprecedented success using our anthropological branding process (BrandSmart). More importantly, we are experts at building superior brands that speak directly to your Ideal Customer Model and motivate your entire team to deliver a defined brand experience.
We are different (by different, we mean better) than other advertising and/or design agencies because our branding process is anthropological and often leads to cultural and operational efficiencies within our clients’ organizations. Our process is successful because it produces a unified executive brand vision specific to your organization. Not only do our clients end up with beautifully designed brands that speak to a defined target audience, they also have a unified belief system that motivates the entire organization to start thinking like a brand.
Shannon Carter is Cartis Group's President and Chief Strategist. He is a 20-year branding and design industry veteran. His work has been recognized by industry publications such as HOW Magazine, PRINT, Adweek, Creative Arts and others. Some of Mr. Carter's more noteworthy accomplishments include:
• 2009-2010 National Education Committee Seat for Creativity in K-12 Education—Washington DC
• 2009 HOW Magazine—International Design Judge
• 2007 Regional
ADDY
Judge
• 2005 Ad Person of the Year—Austin Advertising Federation
Speaking Engagements—Mr. Carter lives and breathes branding and design, so naturally he loves talking about them. He is available for speaking engagements to creative industry organizations, entrepreneurial groups, for-profit companies and non-profit organizations. His topics often include:
• What is a brand and why should CFOs care
• Bridging the gap between business strategy and design
• Dispelling brand myths: A brand is a logo and other untruths
• Branding non-profits and membership organizations
Please contact us at speaking to find out more.
Our philosophy is inherent in our name and in how we build value for our clients. The name Cartis is a word created from three Latin words meaning life, business and art. Life always comes first — quality of life for our clients, vendors, our team members and our families. We are in the business of driving revenue, creating loyalty and inspiring emotion for our clients. Art is the inspiration and passion of our business.
Cartis Group was built from the ground up to build brands. Our humble beginnings start in 1992, when Shannon Carter formed mc2 Creative, which quickly became a highly acclaimed design agency. Over the years, we perfected our branding process (BrandSmart). In 2001, we changed our name to Cartis Group to better communicate our metamorphosis into a full-service national branding agency. In 2008, Cartis Group became a completely virtual company, meaning we are not bound by traditional office space or outdated norms of business practices. We work with the most talented teams in the creative industry, brought together specifically for their particular strengths. We are left-brain planners and strategists and right-brain creative directors and designers — it’s this unique mix that creates success for our clients.
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